Another sector of the car market where Lexus are putting a lot of effort in is the luxury car market. They have released the LS and GS series that are putting pressure on the big car makers in Europe such as BMW, Mercedes and Jaguar.
This is very prestigious as it is this part of the market where most businesses will choose their cars whether for private use or for fleets. This is where a lot of money can be made in the car market. Lexus are again under stiff competition for their place in the market from Europe but they have got some advantages.
New hybrid technology that has been developed to be used in Lexus cars has enabled them to be more energy efficient and economical than their rivals which allows them to have a unique selling point over their competitors in the market. This will also give an advantage due to the fact that many fleet cars in a business will be travelling lots of miles every year and the hybrid technology will allow businesses to save a lot of money on fuel due to the fact that the Lexus cars will be more efficient. They have also been able to design the car so it has a huge amount of space that gives it the edge for comfort usability.